Andrea Response Three

Andrea
English 100 F
Week 3
Reading Response #3
April 21, 2010
http://www.youtube.com/watch?v=aWVzw4yswrc

In this Jell-O ad, the viewers are introduced to their new product Mousse Temptations. As the commercial begins, the music plays with the tilting of the camera, and the narrator introduces the product’s name and brand. The song is music with humming or singing but with no real words. The tune is nice to listen to. It is as if the singer is just humming along because she is happy. Her song sounds as if she is singing/humming as if she were whistling. This matches the tone of the commercial. The lady in the commercial is happy and instead of singing to match her happiness, she dances the spoon around. This is her way of humming. She may even be about to, but the spoon does justice for now.

The cup’s dark color and elegant script shows the audience that it’s a fancy treat. A hand peels the top off, and spoon lifts a bit out. Its interesting texture fills every inch of the screen. A lady in loungewear then plops it in her mouth. The camera shows that she’s actually sitting on a clock hand. She watches the time fly off. The Jell-O seems to make her slaphappy. She nudges an hour to shoo. She kicks another away, and drunkishly waves goodbye to one with her spoon. She’s free-spirited and kiddish. The narrator says, "Because after you've washed the bills, and paid the dishes, it's finally Me-O'clock." The commercial focuses once more on her enjoying the mousse. The narrator then says, "Enjoy it..with Mousse Temptations!" After the last hours fall, she takes another bite and then kisses her spoon.

The commercial is hoping their viewers will be tempted into buying their prodcut. The ad hopes the viewer will surrender to the idea that he or she deserves it. It’s expecting us to relate to their character and then realise that we deserve a break. The creators’ motive is to get us persuade ourselves into giving us the things we wish we could do all day long instead of tending to responsibilities. With the commercial’s tempting treat, the pleasures of rich taste are put into our heads. They counting on us to think of their product as a solution. The direct ideological value at play here is that it is okay to focus on yourself. They are holding the idea that, after being governed by the clock, and dedicating yourself to a list of odds-and-ends and other people, that it is respectable to give yourself a coffee break. They are putting out there, that you are welcome to something even more relaxing than a trip to the coffee house. Their view here is that you are deserving of endulging yourself, and that you are worthy of exposing yourself to fine foods and delacacies.