http://www.youtube.com/watch?v=KCs8gIMKBSo
E-Trade is a website where you can easily invest into stock or companies and shows you rates and what companies you would want to invest in. I think the commercial is trying to say that any body can do it because a baby can do it. He knows which stocks he wants to invest into and he’s just a new born so if your looking to invest then you should do it over this site because its really easy even if you don’t know what your doing. This can draw people into going to this website because a lot of people don’t know where to invest their money or even how to do it because it could be confusing. The only negative thing I got from this commercial is that it might be too easy because a baby can do it so some people might not take it serious and not want to invest through this website.
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This type of advertisement seems to be aiming for all audiences with the used of babies. There is one white baby and one african american baby. However there are no women present, and the ad most likely will NOT be taken seriously because they are using babies.
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