In this commercial, they have this guy waiting for his girlfriend to try on cloths. It shows this girl opening the curtain to show the outfit off, and she asks, "How does it look?" He says, "It looks good." Then the girl closes the curtain. Then you see this girl come out from a different changing room to leave, which is actually his girlfriends, and then the Axe logo comes up. That say "The Axe effect."Ends with the first girl coming out of the changing room in bra and panties looking for the guy to show off but he is leaving and turns around and stumbles over everything.
This commercial is showing the classic guy holding a purse waiting on his girlfriend to try on outfits when you have other woman show what she is trying on. Which all guys think about when pretty girls go into a changing room. This is showing if you use Axe you will have an "effect" on women coming on to you like no other. Axe will make you become an irresistible man, and you will be a sex symbol. Which is what Axe is selling to men and making them think that is what will actually happen, but we all know that's not how it works in real life. The makers know that sex sells more then anything to men and get them to watch even more closely to the commercial and then throw in their product at the end, to show how they can make that happen. This commercial is also only directed at men by using their product they will have very pretty women showing their outfits off for you just because they are using Axe.
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