What we have here is an ad for Gillette brand "Odor Sheild" mens body wash, the ad starts with a pair of hairy legs wiggling around in the shower as areana-esque music queues in the background. A deep manly voice reminds you that "just because it says it's made for men, doesn't mean it is." These legs aren't here for fun though, and they soon get to business skipping over the generic mens body wash with a butterfly on its label and going for the manlier version, Gillette. As he gets scrubbing all sorts of man-paraphernalia start raining down; footballs, power tools, fishing supplies, and my personal favorite: A hose. This implies to men that their manliness can't be threatened by some soap, as long as it's Gillette, that is. This ad also operates under the assumption that all men, or even most men, like football and fishing. What's so wrong with video games, Gillette? Hm?
It's been widely addressed that the expectations of beauty in women is out of control, but I feel like we're overlooking a huge demographic of men who are just as feircely marketed toward and brainwashed by unrealistic media standards to sell a few more pomades.
This ad hopes the viewers will surrender to Gillette body wash and feeling like a real man. The gaps between the mythology and practice are that the use of Gillette you may or may not be a real man. Just because the bottle says "for men' doesnt mean it's actually for men. The opposites present involving using Gillette you will feel more like man and able to have a body wash to make you feel like that. Gilletter is selling if you wash like a man you will feel like a man. Whats not re[resented in this ad is that it's only targeted towards men and not women. The myth is that Gillette will beat any other body wash and make you feel like the man you are.
ReplyDeleteBy Brandon T, Alyssa P and Jordan N.