A commercial on youtube called Dove-Self Esteem that starts off with your everyday girl sitting in a chair. This girl has a little bit of acne on her face, her hair is very flat and nothing special;. I would say that she’s not the ordinary model that our society would be used to seeing. All of the sudden, people start coming in from all angles. There’s someone doing her eyebrows, her lips, the eyes, someone is covering up the acne on her face, and several people working on her hair. The camera then zooms onto her face and puts it on a computer screen where her cheek bones are raised, some length is added to her neck, and her eyebrows are moved up, basically, they made her look like she was perfect. Then her picture is put onto big billboards, advertising a foundation. The video ends with a quote that says “no wonder our perception of beauty is distorted.”
I have watched this commercial several times and it each time I do I realize how sad it is that society’s view of beautiful is based on what we see everyday on tv, in magazines, on billboards, advertisements on the bus. Everywhere we turn there is something like that to see. That last quote in the video, talking about how our perception of beauty is distorted, is true. By seeing things like this in our everyday life, it sets a standard for how people think they should look. In reality it is impossible for anyone to look like these models. No wonder so many people in America have eating disorders and things like that. Every girl thinks they have to look like a model, but what they do not realize is that, in real life not even the model looks like she or he does in their pictures. Technology has changed the way society views beautiful. It is sad, because it sets expectations for people that are simply impossible to reach. Hopefully someday, our view of beauty will change and people will start to see beauty in everyone, because everyone is beautiful in their own way.
The ad hopes to show us that the models on billboards and magazines actually look like everyday people. They are altered by computers and professionals.
ReplyDeleteThe ad focuses on women and men seem to be left out. People don't realize how many men actually struggle with self esteem issues just like women do.
1. It seems interesting to us that Dove uses this method of raising awareness which not only creates the idea that Dove cares more about you, the consumer, but also that is slanders other competing companies, effectively bolstering their approval rating while beating down their competition.
ReplyDelete2. Dove hopes to raise awareness that the normal idea beauty that is skewed. So much effort is put in to making girls in magazines look like perfect examples of beauty and then further modifying the images in photoshop, making not only an appealing picture but an unattainable idea of what beauty is. Further driving women to buy more and more products from beauty marketers.
6. We felt that the contrast dove made with their final scene of their commercial by panning out on the final image of the heavily altered picture of the woman featured on a billboard in a scummy kind of neighborhood, a parking lot with dillapidated cars creates a visually interesting shot. Creating the idea that beauty can exist in the rough.
Derek Turner
Robert Brown
Elizabeth Blake