Continuing with Selfe

Continuing from last time, lets take a closer look at Selfe's essay.

She narrates and exposits on what the messages the advertisements are trying to convey. With Figures 5 and 6, she is saying that they are appealing to Americans on a romantic level because they say technology can remove all the problems that are addressed; namely the reconstruction of the Frauenkirche. The following figure claims that with the aid of technology problems like hunger and thirst can and will be eliminated if technology becomes more widespread.

She goeso n to say that this is not true at all. Technology cannot be used to recreate the art mastery and skill that was put into the original design of the Frauenkirche. Nor can it remove decades of unrest, pain, and inequities caused by Apartheid. Frankly it is foolish to think that we can, and that if we allow technology to be given to the people those problems will in fact escalate.