Thursday, May 27, 2010
In the essay,” National Geographic’s Misty Lens”, By Shekhar Deshpande, Deshpande reminds the readers of this magazine of all of the priceless pictures that are on every page throughout the magazine. He also brings to our attention that the photos that are taken are not what we think they are and that there is more behind the beautiful photo than we think. He also reminds the audience that the magazines job is to sell magazines and to put things in magazines that people in the western eye wants to see. He states, "[W]e forget that the photographs and contexts in which they are placed represent a very conscious effort by the editors to make the world a happy place and a happy place especially for the Western eye" (pg. 2) This means that the photographs can be misleading along with the stories that go with them which overall gives the western eye a false understanding on how other cultures actually are. All throughout Deshpande’s essay he continues to talk about how the photographs in National Geographic are what attracts the audience and the stories behind them are not accurate to what is actually going on in the photo and in that culture. Deshpande states, "The primitive, often a focus of the magazine,... [Provide an image] of what 'would have been' if the West had not taken a march toward 'civilization'" (pg. 2). This means that the photos are used to meet and western eye and to sell, which means its job is to make money and to entertain. The problem with this is that it gives us a false idea of what other civilized cultures are like. And progress for a struggling country is ultimately trying to make other countries like western civilization.
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