Dylan Daugherty Selfe Summary

In Cythia Selfe's essay, "Lest We Think the Revolution is a Revolution," The author reveals Americans are representing themselves incorrectly in advertisements, television, and internet ads. although generally America is believed to be a land of profit, economical steadiness, and pure power this is is not exactly true. america is not as beautiful as the ads generated in the public portray it. Selfe believes that Americans claim that technology will help us bring the world together and join the world's hands together in a "global village". As many people and sources have stated, 20 percent or less of the world consumes 80 percent of the resources gathered from earth. We try to portray an "electronic colony" that includes everyone and welcomes people to join. This colony is also exoctic and unknown. Ads use this device to entice people and gain a following. In a world of consumers where all the resources are being used up how can we be in an "equal Village?" This is an especially important fact to mention when the U.S. is only here today because of the settlers use of slaves in the begining of our country.
Also Selfe identifies another narrattive, the ungendered utopia. Through technology women are no longer subjected to certain careers and have the freedom to do any job. This narrative is also untrue because even today women make less per every dollar a man earns. Even though this fact is unmoral, and wrong it is true.
Selfe is concerned about the way we use media to portray images and archetypes through advertisement. Since we are bombarrded with so much of this propoganda are we just being brainwashed?

America is only a land of equal opportunity for some people. This is true because of the use of slavery in early america.

This landscape [Technology]americans like to believe is open to everybody, Is a romantic retelling of the american dream. She's saying that technology is being said to be equal and free just like immigrants were told america was equal and free.

Ads show people who are lesser than us, to exhibit a reaction. They use an ad of a person of the yoawani tribe to sell Cds.