http://www.youtube.com/watch?v=W70bn3d4SqE&feature=related
In this commercial, they show a young man walking with his friends at what appears to be a football game, when suddenly then run into a truck full of random people with Burger King burgers. The people in the truck then ask the young man to have a burger with them, and he states he would rather go to McDonalds on halftime, the young lady from the truck rips off his "superfan" gloves, to reveal freakishly small hands. He states that the burgers at McDonalds are smaller, and it would fell better. I love these commercials, because it shows the rivalry of the fast food industry. In this individual commercial, they are appealing that Burger King has way larger burgers than Mcdonalds, and that they are so big in comparison on the screen, that they nearly look twice the size. Burger King has put out quite a few of these videos, and i find it quite hilarious, how they are prromoting their burgers. Not only are they suggesting that Burger Kings burgers are much larger than McDonalds, but they are also suggesting that you would have to be a "little kid" or a "wimp" not to handle the burger. Also a very funny thing to look at it how dissapointment and shocked about why he wants to go to McDonalds, and then the funniest of all, was when the guy that says " Tiny hands, go deep!" If you look at the size of the football, its ridiculously tiny! Its a very funny commercial, promoting and suggesting that BK's burgers will literally fill up your hands, compared to other burger and fast food competion, that would'nt. In my opinion, video text in advertisement is huge, major impact on sales at BK with this commercial.
Wednesday, April 14, 2010
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